Portfolio
Dikran Matevosyan
ReflexionAll2.jpg

Réflexion

RÉFLEXION

This product was designed to be gender-neutral by conveying masculine and feminine qualities. The logotype reinforces the simplicity and elegance that comes with the brand. The packaging and graphics add masculinity though texture and dynamics.

The name of the product stems from the French word for reflection, which deals with the identity of the brand. This brand is a gender neutral skin care line because all anyone wants to be able to do is look in the mirror and see their true reflection.

Process

Researching Other Brands

Concept Drawings and Logomark