Honey I'm Home
Creating a brand identity and an online subscription service in order to raise awareness by educating consumers about the decline in bee population while simultaneously promoting promoting support for bee-friendly products and generating funds for bee conservation efforts.
The Popularity in Subscription Services
From 2014 to 2017, subscription services have grown substantially being an increasing of 800% in web-traffic. Netflix and Spotify showed people that subscribing to something became more fun and exciting and less painful than paying for a an entire movie or an album.
The Pain Points
Understanding why 5.7 million Americans have subscription services is key to creating a successful subscription service
Honey I'm Home
The result of the research done on consumer preferences combined with the alarming rate at bee population decline has led to the creation of the subscription service Honey I'm Home. With this subscription service, consumers are introduced to a variety of locally sourced products that would not exist without the help of our helpful pollinators, the bees. All products are organic which assures no bees were harmed in the process.
All the proceeds from this subscription service directly go to bee conservation efforts making
In the Box
In the box, the consumer will find:
3 Different spreads
2 Packets of nuts
1 Seed packet with instructions
1 All-natural pesticide
And a thank you card
More About the Service
Each month the subscriber will receive a different spreads, nuts, seeds, stickers, and all-natural pesticides. The user may also go online to customize their order to choose different options or swap products, such as dried fruits instead of spreads.